Creator of the 7 Step to Profit Programme through Customer Excellence and Culture Change, Author of SHOW ME THE LID ON THE BOX: How to Overcome Resistance to Change.
Alan O’Neill, Dr.
Creator of the 7 Step to Profit Programme through Customer Excellence and Culture Change, Author of SHOW ME THE LID ON THE BOX: How to Overcome Resistance to Change.
Why book Alan O’Neill, Dr.?
- Dr Alan O’Neill brings over 30 years of hands-on transformation experience with iconic brands such as Selfridges , Google , Toyota , Primark and the UN , now strengthened by a rigorous doctorate focused on organisational performance under disruption.
- He blends academic insight with real-world case studies, including his long-running role as lead consultant on the Selfridges transformation — offering audiences practical, actionable frameworks tied directly to culture, customer experience and commercial outcomes.
- Alan delivers fully tailored keynotes , including delegate interviews in advance, ensuring every session reflects the organisation’s real challenges and delivers immediately applicable strategies across B2B, B2C and the public sector.
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Biography
With over 30 years of experience from the boardroom to the front line, Alan O’Neill MBA – now Dr Alan O’Neill – has helped iconic brands deliver outstanding results. A keynote speaker for more than two decades and advisor to organisations such as Selfridges, Google, Toyota, Primark, and the UN, he brings a blend of lived experience and academic rigour to every engagement. His recent doctorate strengthens the core themes that define his work: change management, culture, strategy alignment and customer experience, supported by new research into how organisations thrive (or stall) under disruption, governance pressures and AI-driven change.
In a fast-moving world, he knows what it takes to drive transformation – from top to bottom and back to front. His philosophy centres on customer-centric culture, engaged people and a supercharged sales effort. Across B2B, B2C and the public sector, his clients include Selfridges, Bank of Ireland, Harrods, Eli Lilly, Intel, Lufthansa, Mercedes, Moët Hennessy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, the UN, Vodafone and more. Selfridges remains one of his signature case studies: once a sleeping giant, it went on to become the world’s best department store and one of the most profitable per square metre, with Alan as lead consultant for many years.
A consultant, trainer, non-exec director, author and visiting professor with Ashridge, he is also a trusted mentor to CEOs and boards navigating strategic and organisational challenges. Known for making the complex simple, he brings a grounded, commercial approach that always leads back to the customer.
Alan regularly chairs and speaks at major conferences and delivers masterclasses for C-level teams. He tackles the difficult questions: how to shift an entrenched culture, overcome resistance, build accountability, differentiate through customer experience, retain top talent and grow sales in a disruptive market.
His hallmark remains unchanged: every keynote is tailored, informed by pre-event interviews with delegates, and delivered with the clarity, practicality and insight that make his messages both relevant and actionable.
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Topics
Dare To Change
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For all sorts of reasons such as mergers, acquisitions, globalisation, competition, Brexit and other political challenges – more and more organisations want to better understand how to cope with ‘change’ and what it means for their culture. Every single organisation is going through some change. And instead of keynotes on leadership or innovation, change is all-embracing.
Now reinforced by Alan’s doctoral research, this keynote explores why organisations thrive or stall under disruption, governance pressures and AI-driven change, and offers practical frameworks to align culture, strategy and customer experience.
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Premium Is The New Black
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Alan’s debut book has prompted organisations to reconsider how they put the customer at the heart of all decision-making. After all, differentiating on product alone doesn’t cut it anymore. In almost all industries they know that customer experience is the new competitive battleground.
With fresh research and experience advising Selfridges, Google, Toyota, Primark and the UN, Alan shows how customer-centric cultures outperform during disruption — and how to turn CX ambition into commercial results.
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The Retail Apocalypse And Fake News
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Retail is the one sector that is experiencing more disruption than any other. Although e-commerce is growing, it does not herald the demise of bricks and mortar retailers. It’s simply ‘Darwin-ism’ at work – bad retailers are closing. The survivors of the future are those that adapt their retail model to a new world.
Drawing on decades of lived retail transformation experience and new doctoral insights, Alan shows how culture, strategy alignment and customer experience determine which retailers adapt, innovate and thrive.
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Masterclasses
Masterclass
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You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass , a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.
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Videos
Alan O'Neill Showreel
Books
SHOW ME THE LID ON THE BOX: How to Manage Change with Least Resistance (K.I.S.S. Insights)
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Alan O’Neill – Premium is the New Black
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Testimonials
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Enquire about today!
Enquire about Alan O’Neill, Dr. today!
Dr. Alan O’Neill
The Change Agent, Branding & Marketing Expert
why book alan?
- Dr Alan O’Neill brings over 30 years of hands-on transformation experience with iconic brands such as Selfridges, Google, Toyota, Primark and the UN, now strengthened by a rigorous doctorate focused on organisational performance under disruption.
- He blends academic insight with real-world case studies, including his long-running role as lead consultant on the Selfridges transformation — offering audiences practical, actionable frameworks tied directly to culture, customer experience and commercial outcomes.
- Alan delivers fully tailored keynotes, including delegate interviews in advance, ensuring every session reflects the organisation’s real challenges and delivers immediately applicable strategies across B2B, B2C and the public sector.
“Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people.”
CEO, Dubai Refreshments
Biography
With over 30 years of experience from the boardroom to the front line, Alan O’Neill mba – now Dr Alan O’Neill – has helped iconic brands deliver outstanding results. A keynote speaker for more than two decades and advisor to organisations such as Selfridges, Google, Toyota, Primark, and the UN, he brings a blend of lived experience and academic rigour to every engagement. His recent doctorate strengthens the core themes that define his work: change management, culture, strategy alignment and customer experience, supported by new research into how organisations thrive (or stall) under disruption, governance pressures and AI-driven change.
In a fast-moving world, he knows what it takes to drive transformation – from top to bottom and back to front. His philosophy centres on customer-centric culture, engaged people and a supercharged sales effort.
Across B2B, B2C and the public sector, his clients include Selfridges, Bank of Ireland, Harrods, Eli Lilly, Intel, Lufthansa, Mercedes, Moët Hennessy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, the UN, Vodafone and more. Selfridges remains one of his signature case studies: once a sleeping giant, it went on to become the world’s best department store and one of the most profitable per square metre, with Alan as lead consultant for many years.
A consultant, trainer, non-exec director, author and visiting professor with Ashridge, he is also a trusted mentor to CEOs and boards navigating strategic and organisational challenges. Known for making the complex simple, he brings a grounded, commercial approach that always leads back to the customer.
Alan regularly chairs and speaks at major conferences and delivers masterclasses for C-level teams. He tackles the difficult questions: how to shift an entrenched culture, overcome resistance, build accountability, differentiate through customer experience, retain top talent and grow sales in a disruptive market.
His hallmark remains unchanged: every keynote is tailored, informed by pre-event interviews with delegates, and delivered with the clarity, practicality and insight that make his messages both relevant and actionable.
Topics
Dare To Change
For all sorts of reasons such as mergers, acquisitions, globalisation, competition, Brexit and other political challenges – more and more organisations want to better understand how to cope with ‘change’ and what it means for their culture. Every single organisation is going through some change. And instead of keynotes on leadership or innovation, change is all-embracing.
Now reinforced by Alan’s doctoral research, this keynote explores why organisations thrive or stall under disruption, governance pressures and AI-driven change, and offers practical frameworks to align culture, strategy and customer experience.
Premium Is The New Black
Alan’s debut book has prompted organisations to reconsider how they put the customer at the heart of all decision-making. After all, differentiating on product alone doesn’t cut it anymore. In almost all industries they know that customer experience is the new competitive battleground.
With fresh research and experience advising Selfridges, Google, Toyota, Primark and the UN, Alan shows how customer-centric cultures outperform during disruption — and how to turn CX ambition into commercial results.
The Retail Apocalypse And Fake News
Retail is the one sector that is experiencing more disruption than any other. Although e-commerce is growing, it does not herald the demise of bricks and mortar retailers. It’s simply ‘Darwin-ism’ at work – bad retailers are closing. The survivors of the future are those that adapt their retail model to a new world.
Drawing on decades of lived retail transformation experience and new doctoral insights, Alan shows how culture, strategy alignment and customer experience determine which retailers adapt, innovate and thrive.
Alan O’Neill, Dr.
Masterclasses
You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.
Resources
Podcasts
Books
“What impressed me about Alan was how much he knew about the estate agency business and how tailored the presentation was to our needs.”
Director, Sherry Fitzgerald, Ireland
testimonials
“Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people.”
CEO, Dubai Refreshments
“We in the motor industry believe that we can learn a lot from the world of retail. Alan made that clear.”
SVP, Mercedes
“As a public service institution, Customer Service is a priority for us. Alan inspired us with his commercial stories and showed how they’d work for us too.”
HR Director, ECHA
“What impressed me about Alan was how much he knew about the estate agency business and how tailored the presentation was to our needs.”
Director, Sherry Fitzgerald, Ireland
“We greatly admire the Selfridges brand and wanted to hear the success story firsthand.”
CEO – Retail – Russia
“We’ve invited Alan to speak on several occasions. If I had to do them all over again – I’d call Alan.”
CEO, Financial Services, UK
“Alan delivered Supercharge your Sales to our full management team. He challenged us to re-look at ourselves in a very different light and we needed that.”
Commercial Dir. Gleneagle Hotel Group
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