Alastair Campbell
Author of Winners, Expert in Strategic Communications, Political Commentator, Mental Health Advocate, Host of Chart-Topping Podcast The Rest Is Politics
why book alastair?
- Alastair Campbell played a key role as Director of Communications and Strategy during Tony Blair’s premiership and 3 general elections
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He advises global leaders, including President Macron and François Hollande, on strategic communications
- Alastair is the author of 19 books, including Winners, a Number 1 bestseller on success in politics, business and sport
“Controversial, thought-provoking and highly entertaining, Alastair gave a refreshingly candid insight into past and present political leaders and events that captivated our guests.”
Ernst & Young
Biography
Alastair Campbell is a renowned Writer, Strategist, Podcaster, and Campaigner.
He gained prominence as Tony Blair’s spokesperson, press secretary, and Director of Communications and Strategy. Today, he continues to influence politics in the UK and abroad.
Over the past 16 years, Campbell has published 19 books. These include 11 volumes of diaries, four novels, and the bestseller Winners: And How They Succeed.
He has also written two candid books about depression and mental health, making him a leading voice in mental health advocacy.
In 2022, Campbell co-launched the podcast The Rest Is Politics with Rory Stewart, a former Conservative minister. It quickly rose to the top of the UK podcast charts.
Their live shows at venues like the Royal Albert Hall and Usher Hall have sold out nationwide. Their interview series Rest Is Politics: Leading features conversations with high-profile guests such as Hillary Clinton, Arnold Schwarzenegger, and François Hollande.
Although Campbell stepped down from government in 2003, he returned to support Labour campaigns in later elections. He helped Tony Blair, Gordon Brown, and Ed Miliband.
Despite being expelled under Jeremy Corbyn for opposing Labour’s Brexit stance, Campbell remains a committed Labour campaigner.
Internationally, he advises progressive parties. He serves as Strategic Director for Albania’s Socialist Party, helping them secure landslide victories in 2013, 2017, and 2021.
He has also supported French presidents François Hollande and Emmanuel Macron.
Campbell holds visiting professorships and honorary degrees from institutions including Cambridge University, University College Dublin, and Trinity College Dublin.
He also co-founded UCFB, the world’s first university focused on football business, now located in Burnley, Wembley, and Manchester.
After helping Blair secure a second landslide in 2001, Campbell became Director of Communications and Strategy.
He left in 2003 to spend more time with his partner Fiona and their children, Rory, Calum, and Grace.
Campbell has been portrayed in films like The Queen and inspired characters such as Malcolm Tucker from The Thick of It.
With his daughter Grace, he co-hosted Football, Feminism and Everything in Between, a podcast featuring cultural and political leaders.
On social media, he engages followers with his daily Tree of the Day and Campbell’s Rambles on Instagram.
Campbell is a sought-after speaker in leadership, crisis management, and communication strategy.
Since publishing Winners, he has worked with elite sports organisations around the globe.
Resources
Podcasts
Books
“He set out to carefully tailor his insights to a largely creative audience, and his anecdotes were told with the ease of a master storyteller.”
Charlie Mawer, Exec Creative Director, Red Bee Media
testimonials
“Controversial, thought-provoking and highly entertaining, Alastair gave a refreshingly candid insight into past and present political leaders and events that captivated our guests.”
Ernst & Young
“This forthright journalist, broadcaster and author has provided my clients with fascinating, entertaining and memorable insights into the world of politics and journalism at the very highest level.”
Paul Smith, Managing Director, Paul Smith Associates
“He set out to carefully tailor his insights to a largely creative audience, and his anecdotes were told with the ease of a master storyteller.”
Charlie Mawer, Exec Creative Director, Red Bee Media
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