Alastair Campbell

Alastair Campbell

‘The Rest is Politics’ Podcast Co-Host,  Campaigner & Strategist

why book alastair?

  • As former British PM Tony Blair’s spokesman, Campbell excels in communication, strategy, and campaign management
  • Co-host of the top-charting UK podcast “The Rest Is Politics” with Rory Stewart, featuring interviews with prominent figures
  • With 19 books in 16 years, including diaries, novels, and bestsellers like “Winners and How They Succeed.”, Campbell is a prolific author
Alastair Campbell


Alastair Campbell is a writer, podcaster, communicator, campaigner and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

He has written nineteen books in the past sixteen years, including eleven volumes of diaries, four novels, a Number 1 best-selling analysis of what it takes to win in politics, business and sport, Winners and How They Succeed, and two personal accounts of depression and the pursuit of happiness.

In the spring of 2022, he launched a podcast, The Rest Is Politics, with former Tory Cabinet minister Rory Stewart, which has regularly topped the UK podcast charts, and they have sold out some of the biggest and most prestigious venues in the UK, among them the Albert Hall and the Usher Hall, for live events. They now also do an interview channel, Rest Is Politics Leading, and have talked to a number of former Prime Ministers, including John Major, Theresa May and Tony Blair, leading international politicians, among them Hillary Clinton, Arnold Schwarzenegger and Francois Hollande, and a host of British figures from politics and beyond.

Though he left a full-time role with the Blair government in 2003, he returned for the subsequent three general elections to help first Blair, then Gordon Brown and Ed Miliband, and despite having been expelled under Jeremy Corbyn for voting against the Party’s Brexit policy in European elections, he remains an active campaigner for Labour. He continues to advise progressive parties, in particular in the Balkans, where he has for some years been a strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013, making Edi Rama Prime Minister, a second term four years later, and a third in 2021. He acted as a campaign advisor to successive French Presidents, François Hollande and Emmanuel Macron.

Alastair Campbell

Campbell has been Humanitas Visiting Professor on media at Cambridge University, and has been honoured by University College Dublin, Trinity College Dublin and University College Cork for his contribution to the Northern Ireland Peace Process. He is on the advisory board of Portland PR, and in addition independently acts as an advisor to governments, businesses, charities, sports organisations and high profile individuals. He helped to found the world’s first university in football business, UCFB, in Burnley, Lancashire, which has since extended to Wembley and Manchester City’s Etihad stadium, as well as overseas.

After helping Mr Blair win a second landslide election victory, he became Director of Communications and Strategy. He did this until he resigned in September 2003, saying it had been an enormous privilege but he wanted more of a life with his partner Fiona and their three children, Rory, Calum and Grace, now aged 36, 34 and 29. He has been portrayed in many films and TV adaptations, most notably perhaps The Queen, and is often thought to be the main inspiration for Armando Ianucci’s satirical creation, Number 10 spin doctor Malcolm Tucker.

He has done podcast with his daughter Grace, Football, Feminism and Everything in Between, in which they interviewed prominent figures from culture, sport, business and politics. He is active in social media where he does regular ‘Campbell’s Rambles’ live on Instagram, and his daily ‘Tree of the Day’ posts attract a widespread following around the world.

He is a sought after speaker at events around the world, specialising in strategic communications, leadership, team building and crisis management. Since publishing Winners, he has been asked to support a number of leading sports organisations.




“Controversial, thought-provoking and highly entertaining, Alastair gave a refreshingly candid insight into past and present political leaders and events that captivated our guests.”

Ernst & Young

“This forthright journalist, broadcaster and author has provided my clients with fascinating, entertaining and memorable insights into the world of politics and journalism at the very highest level.”

Paul Smith, Managing Director, Paul Smith Associates

“He set out to carefully tailor his insights to a largely creative audience, and his anecdotes were told with the ease of a master storyteller.”

Charlie Mawer, Exec Creative Director, Red Bee Media