Alex Denning
Why book Alex Denning?
- Alex Denning is Ireland’s first ever official Lamborghini driver, who translates elite motorsport performance into practical lessons for business and leadership.
- He has spoken for TEDx, RTÉ, Kingspan, LIA Finance and Cardinal Capital, engaging audiences from corporate teams to 1,500+ attendees.
- Alex brings a rare combination of Lamborghini factory-level motorsport and business expertise, making elite-performance lessons relevant far beyond the racetrack.
Biography
Alex Denning is a professional racing driver for Lamborghini with over 18 years of competitive experience at the highest level of motorsport. In 2022, he was recognised as Motorsport Ireland’s Young Driver of the Year, and in 2025, he made history by becoming the first official Lamborghini driver for Ireland after winning the Lamborghini Asia Pro Championship.
Alongside his racing career, Alex holds a BA in Business and Economics from Trinity College Dublin and has built his own driver academy business, where he mentors the next generation of drivers in sponsorship acquisition, performance coaching and career development. This unique combination of elite sport and business expertise allows Alex to bridge the gap between high-performance environments and real-world commercial success.
Alex brings a rare perspective to his speaking engagements, drawing on both his experiences on the track and in business. His journey has included significant setbacks — from major crashes costing over €100,000 to a series of non-finishes due to mechanical failures — before ultimately rising to become a Lamborghini World Champion. This gives him a compelling and authentic voice on resilience, mindset and performance under pressure.
Topics
Resilience: From Setback to Standard-Bearer
Two major crashes costing over €100,000, followed by seven non-finishes due to car failures in 2023, before becoming Lamborghini World Champion in 2025. A stronger approach to resilience, using setbacks and failure as data to adapt, improve and come back stronger.
Precision Under Pressure
Practical tools for performing under pressure, making better decisions and maintaining composure when the stakes are high.
Calculated Risk vs Reckless Risk
A framework for calculated risk-taking, helping audiences distinguish between bold decisions that create opportunity and reckless decisions that create unnecessary exposure.
The Psychology of Performance
Practical tools for performing under pressure, making better decisions and maintaining composure when the stakes are high.
Balancing the Art of Being a Leader Whilst Also Being a Team Player
A high-performance mindset built on self-belief and teamwork, and how to know when to lead and when to follow for the good of the result.
Performance Margins: Winning by 0.1%
A high-performance mindset focused on marginal gains and identifying the small improvements that create a meaningful competitive advantage.
Testimonials
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Enquire about Alex Denning today!








