Giuseppe Stigliano

Retail Marketing Expert, Author, Adjunct Professor & Global CEO of Spring Studios

why book giuseppe?

  • A thought leader on Marketing, Leadership, Digital Transformation, and Corporate Innovation, offering insights gained from 20 years of international experience
  • Co-author of the best-selling “Retail 4.0: 10 Guiding Principles for the Digital Age” and “Onlife Fashion: 10 rules for the future of high-end Fashion”
  • A business angel, enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing Innovation at notable international universities and business schools


A thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age, co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 40,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, Onlife Fashion: 10 rules for the future of high-end Fashion.

Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 300 talents in their London, New York, Los Angeles, and Milan offices.

Before joining Spring, he spent 9 years with WPP as the CEO at Wunderman Thompson Italy and as Executive Director Europe at AKQA. Prior to this he co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.

Giuseppe is also a business angel, enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing Innovation at notable international universities and business schools.

Described as chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next. Giuseppe is currently working with Prof. Philip Kotler on their third marketing book together.


Retail Marketing

Building on his research and the dozens of interviews with top executives from all over the world that Giuseppe carried out in order to write his books. Giuseppe will provide the audience with a comprehensive overview of the world of retail, including the key actions that can allow all companies to survive and thrive in the post-digital world.

Digital Transformation Business Innovation

Drawing on his experience as a consultant, a CEO advisor and a board member, Giuseppe will share his insights on how to develop the right attitude to build on the skillset of the management of the company. He will challenge the audience on the role of digital (an invisible enabler), the role of experience in a world of abundant knowledge and the humility managers need to embrace the new paradigm.

Post-Digital Leadership

Drawing on his CEO experience and on his activity as a consultant for global leaders, Giuseppe will help the audience understand how they should develop their skills in a BANI (Brittle, Anxious, Non-linear and Incomprehensible) world, where most companies find themselves overmanaged and under led.

Giuseppe Stigliano


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.

The 10 Guiding Principles of Retail

This masterclass is about Giuseppe’s first book with Professor Kotler. Participants will hold their breath for 90’ enjoying an engaging and interactive presentation about the future of customer experience in B2C (Business-to-Consumer) and D2C (Direct to Consumer). They will learn from both Giuseppe’s experience as a consultant for some of the top brands in the world and from the numerous case studies that he will refer to during the talk


“I learnt a great deal in working with Giuseppe Stigliano. He enjoys a strong academic background, deep knowledge gained as a top manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s marketing strategies.”

Philip Kotler


“Giuseppe’s speech in our early plenary session was absolutely inspiring. Charged with the objective of looking at customer trends, he delivered insights rooted in his experience and from his powerful vantage point. Notable for his enthusiasm, irony and passion, he really engaged the entire audience.”

CEO of a Global Automotive company


“We decided to involve Giuseppe in order to challenge our company’s culture. In his speech about business innovation and digital transformation he successfully engaged the audience. I received enthusiastic feedback from both employees and dealers.”

CEO of a Global Coffee company

“Mr Stigliano is one of the most up-to-date professionals I know, uniting 100% his knowledge and focus with engaging oratory skills. Once he starts speaking, phones are only used to film what he says and everyone (including any other speaker) is focused until his talk ends.”

CEO of a Global Fashion company


“Giuseppe gave a speech on Digital Transformation on our Steering Committee meeting. It was extremely appreciated by the Partners’ Senior Leaders. Giuseppe’s insights were truly inspirational and generated serious discussion among all the attendees. He is definitely one of the most engaging keynote speakers I’ve ever met.”

CEO of a Global Retailer