Howard Yu

Howard Yu

LEGO Professor of Management and Innovation at IMD Business School

why book howard?

  • Poets&Quants recognised Howard among “The World’s Top 40 Business Professors Under 40” , and he featured on the Thinkers50 Radar list
  • His insights reach global audiences through articles in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times
  • Howard holds the prestigious position of LEGO Professor of Management and Innovation at IMD business school in Switzerland
Howard Yu


Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland as well as the director of its signature program, the three-week Advanced Management Program (AMP), an executive education course.

In 2015, Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organisations are managed and led.” He has delivered customised training programs for leading organisations including Mars, Maersk, Daimler, and Electrolux.

Howard Yu

His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. Yu received his doctoral degree from Harvard Business School. Prior to his beginning his doctorate, he worked in the banking industry in Hong Kong.


Virtual Keynotes

Leading In Turbulent Times: Rethinking Corporate Bureaucracy

In such times of crisis, companies’ resilience is what shines. So what are the different strategies that lead to resilience? How have certain companies absorbed the shock, changed and bounced forward rather than backward? Already we saw some Asian companies that have weathered the current crisis have done so by reducing bureaucracy (E.g., Haier, Ping An, Alibaba and Tencent). But what is the common theme around them? This session will provide examples of companies that did indeed succeed by shattering corporate bureaucracy. Digital work tools is here to stay. Companies that use them well, and think beyond the present crisis, are likely to emerge stronger in the post-pandemic world.

How Temporary Work Tools Will Become Permanent

Working remotely is here to stay. It’ll upend how corporate decisions are made. The inevitable experiment due to travel bans and social distancing is that companies of all sizes are now forced to try out work-from-home en masse and to avoid almost all face-to-face meetings. Many of us are suddenly dependent on digital tools like Slack, Microsoft Teams, Zoom or WebEx.

In this conversation, Prof. Howard Yu will explore how frontier companies have been deploying digital work tools in achieving not only autonomy and resilience but also upending corporate bureaucracy and changing the organizational design. We are now producing a staggering digital library on how managerial decisions get made. And that library, or the digital footprint of corporate decisions, is making work processes more transparent. Decisions that are historically based on managerial intuition will soon be automated. Some companies, even in the traditional economy, have already done so.

Other keynote speeches include:

Corporate strategy

Innovation strategy


Corporate Reinvention

Howard Yu