John Stapleton

John Stapleton

The Authentic Entrepreneur – Turning Uncertainty into Competitive Advantage

why book john?

  • With hands-on experience in starting, growing, and exiting three FMCG businesses, John offers valuable insights across all areas of business, making his talks rich with practical wisdom
  • John excels at designing creative, experience-based solutions to the complex challenges and opportunities encountered by brand owners in the dynamic business landscape
  • John’s journey, from pioneering the fresh soup category to co-founding Little Dish and achieving £17M annual retail revenues
John Stapleton


John has first-hand experience in start-up, early stage growth and scale-up stage businesses, having co-founded three FMCG businesses, building and growing to exit. John helps design creative, practical, experience-based solutions to problems, challenges and opportunities that brand owners encounter in starting, growing and scaling their companies, across all areas of business. In particular John mentors and delivers keynote speeches on the issues and challenges involved in coping with mindset and personal attitude while managing change, uncertainty and growth.

In 1987 John was a founder-member of the New Covent Garden Soup Co Ltd., which pioneered and grew the fresh soup category in the UK. In 1998, on reaching over £20M revenue, John exited New Covent Garden Soup Co. and immediately co-founded Glencoe Foods Inc. which brought the fresh soup-in-a-carton concept to the US.

John Stapleton

On returning to Europe in 2003, John established a consumer-branded FMCG consultancy and worked with a number of corporate organisations and early-stage growth businesses in the UK, US and continental Europe.

In 2005, John co-founded Little Dish, which supplies healthy, natural and convenient meals and snacks to children over one year. Little Dish created the chilled toddler food category, developing full UK retailer distribution and became the go-to brand in fresh toddler food. Having grown to approx.. £17M annual retail revenues, John exited Little Dish in 2017.


Have the Courage of Your Convictions

Embrace Adversity and Learn from Failure

Keep Calm and Trust Yourself

The Power of Authenticity

John Stapleton


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.




“John’s a fantastically charismatic speaker who spoke frankly about the highs and lows of business ownership: his keynote speech was extremely positively received”

Sonia Hickey, Head of Commercial Programming, Guardian Live

“John was absolutely superb. He is a serial entrepreneur. He learned from success and more importantly he learned from failure and he delivers these lesson in an engaging and inspiring talk.”

Alan Stevens, Past President of Global Speakers Federation