Maura McAdam, Prof.
Why book Maura McAdam, Prof.?
- Professor Maura McAdam ranks among the world’s Top 2% most-cited scientists , as recognised by Stanford University , and is the first Director of Entrepreneurship at Dublin City University .
- She is the author of ” Permission Granted : A Call-to-Action Playbook for Women Entrepreneurs ” and has held visiting positions at Babson College , ranked number one in Entrepreneurship worldwide, and the University of Nottingham
- Maura has spoken for organisations including Google , PwC , CGI and Bank of Ireland , and is a regular media commentator for RTÉ , The Irish Times and The Conversation
Biography
Professor Maura McAdam is one of the world’s leading experts on entrepreneurship, leadership and innovation. Ranked among the world’s Top 2% most-cited scientists by Stanford University, she combines rigorous academic expertise with real-world impact. She is a nationally and internationally recognised scholar and the first Director of Entrepreneurship at Dublin City University.
An award-winning thought leader, Maura received the Irish Women’s Award for Services to Education (2019) and the prestigious Dublin City University President’s Award for Research (2023). She is the author of Permission Granted: A Call-to-Action Playbook for Women Entrepreneurs, her first trade book translating twenty years of research into practical, actionable strategies for entrepreneurs and leaders.
She is a Fellow of the Institute for Small Business and Entrepreneurship (ISBE), a Fellow of the Royal Society of Arts, and a Master Practitioner in Neuro-Linguistic Programming (NLP). She has held visiting positions at leading institutions including Babson College, ranked number one in Entrepreneurship worldwide, and the University of Nottingham.
A sought-after keynote speaker, Maura challenges assumptions, reframes thinking and inspires action on leadership, gender and the future of entrepreneurial ecosystems.
She delivers highly engaging workshops on intrapreneurship, entrepreneurial mindset and networking, demonstrating how curiosity, connection and creativity drive performance in the age of AI.
Topics
Networking as Human Connection in the Age of AI
Reframing networking from a transactional activity to one rooted in human connection. In a world increasingly shaped by AI, building meaningful relationships has never been more important. This session explores how connections are formed, sustained and leveraged for real impact.
In this session you will learn
How to build meaningful, lasting professional relationships
How to network with confidence, particularly as an introvert
Why human connection remains critical to opportunity, innovation and success
Masterclasses
Masterclass 1
You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass , a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.
Networking as Human Connection in the Age of AI
This interactive masterclass takes a deeper look at networking, reframing it from a transactional activity into a powerful form of human connection. Combining research-based insights with practical exercises, participants will explore how relationships are built, maintained and leveraged in an increasingly digital and AI-driven world. The session is designed to be highly engaging, reflective and action-oriented.
What the masterclass includes:
Interactive exercises on building meaningful connections
Practical frameworks for developing an entrepreneurial mindset
Techniques to overcome barriers to networking, particularly for introverts
Insights on how curiosity, connection and creativity underpin effective relationships
Audience takeaways:
Confidence and skills to network intentionally and effectively
Tools to build and sustain high-value professional relationships
A refreshed understanding of networking as human-centred rather than transactional
Practical strategies to thrive in the age of AI, where human connection remains critical
Testimonials
Enquire about today!
Enquire about Maura McAdam, Prof. today!


Professor Maura McAdam
Entrepreneurship Expert & Facilitator, Top 2% Global Scholar in Innovation, Gender & Human Connection, Award-Winning Author, Professor at Dublin City University
why book maura?
- Professor Maura McAdam ranks among the world’s Top 2% most-cited scientists, as recognised by Stanford University, and is the first Director of Entrepreneurship at Dublin City University.
- She is the author of “Permission Granted: A Call-to-Action Playbook for Women Entrepreneurs“ and has held visiting positions at Babson College, ranked number one in Entrepreneurship worldwide, and the University of Nottingham
- Maura has spoken for organisations including Google, PwC, CGI and Bank of Ireland, and is a regular media commentator for RTÉ, The Irish Times and The Conversation
“A leading global expert, researcher and author, Maura brings rare depth, authority and humanity to the stage.
Maura was a keynote speaker at the TechFoundHer Summit, where she absolutely stole the show. She brought the room with her — inspiring, challenging and galvanising an audience of founders, leaders, academics, policymakers and ecosystem builders.
I would wholeheartedly recommend Professor Maura McAdam. She is compelling, credible, generous and unforgettable — a true change-maker and one of the most important voices in women’s entrepreneurship today.”
Máirín Murray, Founder and CEO, TechFoundHer

Biography
Professor Maura McAdam is one of the world’s leading experts on entrepreneurship, leadership and innovation. Ranked among the world’s Top 2% most-cited scientists by Stanford University, she combines rigorous academic expertise with real-world impact. She is a nationally and internationally recognised scholar and the first Director of Entrepreneurship at Dublin City University.
An award-winning thought leader, Maura received the Irish Women’s Award for Services to Education (2019) and the prestigious Dublin City University President’s Award for Research (2023). She is the author of Permission Granted: A Call-to-Action Playbook for Women Entrepreneurs, her first trade book translating twenty years of research into practical, actionable strategies for entrepreneurs and leaders.
She is a Fellow of the Institute for Small Business and Entrepreneurship (ISBE), a Fellow of the Royal Society of Arts, and a Master Practitioner in Neuro-Linguistic Programming (NLP). She has held visiting positions at leading institutions including Babson College, ranked number one in Entrepreneurship worldwide, and the University of Nottingham.

A sought-after keynote speaker, Maura challenges assumptions, reframes thinking and inspires action on leadership, gender and the future of entrepreneurial ecosystems.
She delivers highly engaging workshops on intrapreneurship, entrepreneurial mindset and networking, demonstrating how curiosity, connection and creativity drive performance in the age of AI.
Topics
Networking as Human Connection in the Age of AI
Reframing networking from a transactional activity to one rooted in human connection. In a world increasingly shaped by AI, building meaningful relationships has never been more important. This session explores how connections are formed, sustained and leveraged for real impact.
In this session you will learn:
- How to build meaningful, lasting professional relationships
- How to network with confidence, particularly as an introvert
- Why human connection remains critical to opportunity, innovation and success
Developing an Entrepreneurial/Intrapreneurial Mindset
What does it mean to think and act like an entrepreneur in today’s uncertain environment? This session explores how mindset drives innovation, resilience and growth, whether you are leading a business or working within an organisation.
In this session you will learn:
- Practical tools to think more creatively and strategically
- How to navigate change and uncertainty with confidence
- How to apply an entrepreneurial mindset in any role or organisation
Women, Leadership and Intrapreneurship/Entrepreneurship
This session explores both the opportunities and challenges facing women in leadership and entrepreneurship, combining research insights with practical application to drive meaningful change.
In this session you will learn:
- How to recognise and navigate barriers to leadership and entrepreneurship
- Strategies to create more inclusive and supportive environments
- Evidence-based insights to inspire and drive change
Curiosity, Connection and Creativity in the Age of AI
As AI transforms the way we work, human capabilities become even more critical. This session focuses on the core skills that enable individuals and organisations to remain relevant, innovative and future-ready.
In this session you will learn:
- Which human skills will matter most in an AI-driven future
- How to actively cultivate curiosity and creativity
- How to stay adaptable, innovative and resilient
Maura McAdam, Prof.
Masterclasses
You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.
Networking as Human Connection in the Age of AI
This interactive masterclass takes a deeper look at networking, reframing it from a transactional activity into a powerful form of human connection. Combining research-based insights with practical exercises, participants will explore how relationships are built, maintained and leveraged in an increasingly digital and AI-driven world. The session is designed to be highly engaging, reflective and action-oriented.
What the masterclass includes:
- Interactive exercises on building meaningful connections
- Practical frameworks for developing an entrepreneurial mindset
- Techniques to overcome barriers to networking, particularly for introverts
- Insights on how curiosity, connection and creativity underpin effective relationships
Audience takeaways:
- Confidence and skills to network intentionally and effectively
- Tools to build and sustain high-value professional relationships
- A refreshed understanding of networking as human-centred rather than transactional
- Practical strategies to thrive in the age of AI, where human connection remains critical
Resources
Podcasts
Books

“Maura regularly takes that expertise and deep experience out into the business community, with an ability to translate that into meaningful insights for a wider audience. I have personally experienced Maura’s generous sharing of her time, research and expertise, in particular to assist women business owners at the Network Ireland Annual Conference, where she shared her research findings on women in business across the globe.“
Catherine Moroney, Former Head of Business Banking, AIB
testimonials
“A leading global expert, researcher and author, Maura brings rare depth, authority and humanity to the stage.
Maura was a keynote speaker at the TechFoundHer Summit, where she absolutely stole the show. She brought the room with her — inspiring, challenging and galvanising an audience of founders, leaders, academics, policymakers and ecosystem builders.
I would wholeheartedly recommend Professor Maura McAdam. She is compelling, credible, generous and unforgettable — a true change-maker and one of the most important voices in women’s entrepreneurship today.”
Máirín Murray, Founder and CEO, TechFoundHer
“Maura regularly takes that expertise and deep experience out into the business community, with an ability to translate that into meaningful insights for a wider audience. I have personally experienced Maura’s generous sharing of her time, research and expertise, in particular to assist women business owners at the Network Ireland Annual Conference, where she shared her research findings on women in business across the globe.”
Catherine Moroney, Former Head of Business Banking, AIB
“Professor Maura McAdam has been a highly valued speaker at CGI’s International Women’s Day events. Her sessions on Self-Efficacy and Values-Based Leadership were highly valued by those who attended because they combined strong academic insight with practical tools that participants could immediately apply in their own roles. Maura creates an inclusive and interactive environment that encourages open discussion and reflection. Attendees particularly appreciated her ability to connect research and real-world leadership challenges, and feedback from participants was overwhelmingly positive. We would highly recommend Maura to organisations looking for an engaging speaker who can inspire confidence, stimulate meaningful discussion and support leadership development.”
Derbhile Kennedy, Director, Outsourcing Services, CGI
“Professor Maura McAdam delivered an outstanding Power of Networks workshop, creating an engaging and highly interactive environment from the outset. Her ability to translate research into practical, actionable insights was exceptional, particularly in reframing networking as human connection. The session was inspiring, highly relevant and provided clear value to participants. I would highly recommend Maura as a speaker.”
Martin Gilchrist, Gilchrist & Co Consulting



