Michael Wu black and white profile photo

Dr. Michael Wu

Chief AI Strategist at PROS, making future disruptive AI tech accessible by revealing the deep and profound

why book michael?

  • Dr. Michael Wu is a leading authority in AI, ML, data science, and behavioural economics, serving as Chief AI Strategist at PROS
  • As Chief Scientist at Lithium, his predictive algorithms for social media analytics earned him recognition alongside industry giants such as Mark Zuckerberg & Marc Benioff
  • A prolific speaker and author, Michael’s insights are shared globally, influencing enterprises through lectures, conferences, and publications
Michael Wu black and white profile photo


Dr. Michael Wu is one of the world’s premier authorities on artificial intelligence (AI), machine learning (ML), data science, and behavioural economics. He’s currently the Chief AI Strategist at PROS (NYSE: PRO), an AI-powered SaaS provider that helps companies monetise more efficiently in the digital economy. He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science, and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.

Prior to PROS, Michael was the Chief Scientist at Lithium for a decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social media big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg, Marc Benioff and other industry giants.

Michael has served as a DOE fellow at the Los Alamos National Lab conducting research in face recognition and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship.

Michael Wu black and white profile photo

Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program, where he uses machine learning to model visual processing within the human brain. Michael believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises. His insights have inspired many global enterprises and are made accessible through various contributed chapters (e.g. 60 Leaders on AI, The Commonwealth of Self Interest, etc.) and 2 e-books “The Science of Social,” and “The Science of Social 2.”


Artificial Intelligence (AI)

Everything artificial intelligence (AI), machine learning (ML), and the big data foundation for AI/ML.

Digital Transformation

The foundation of AI

Gamification & Behaviour Economics Focus on Behaviour Change

Customer Experience

A framework approach

The Science of Social

Based on the 2 books Dr. Wu has published, that go into the science (i.e. the sociology, anthropology, psychology, etc.) of social media

Michael Wu, Dr.


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.

Any topic listed above can be turned into a Masterclass. Dr. Micheal Wu’s talks are based on science and research, so he can go as in depth as the audience is comfortable with. The pedagogy and presentation are designed to be highly accessible through engaging interactivity to drive a deep understanding of the subject and the tech. It’s perfect for people who may not necessarily have a tech background.




“The highlight for me? Michael Wu’s “GenAI Marketing Masterclass,” his insights into the workings of Generative AI were eye-opening, and I left with actionable strategies to implement in my own work.”

“Thanks for sharing, but I’m sure I speak for many in saying the real value was in being there to hear you speak….I’ve been referencing your talk a lot.”

“Your masterclass was surely masterful!”

“Thank you for your enlightening online lecture on “Unveiling the Magic Behind GenAI”. Your comprehensive insights and engaging presentation style made a complex topic both accessible and fascinating. We are grateful for the time and effort you invested in sharing your expertise with us. Your lecture has undoubtedly deepened our understanding and sparked further interest in the potential of GenAI.”