Penny Mallory

Performance Coach, Former Rally Driver & Author

why book penny?

  • Having built her own Mental Toughness through some extraordinary challenges, she is a leading authority and one of the most-booked speakers on the subject globally
  • From overcoming a challenging childhood marred by alcoholism and homelessness to conquering two of the world’s highest mountains, her life exemplifies resilience and triumph
  • Penny has perfected the art of Psychologically-Powered Performance, offering a unique approach to achieving optimal performance in competitive environments


Motorsport and TV fans know her as the first and only woman to drive a World Rally Car. Penny knows how to compete and beat the odds, but she also knows top performance requires even more than sacrifice and maximum commitment. It also takes heart, insight and the courage to keep going and the refusal to quit. She gets it, because she’s lived it.

In today’s ever more competitive environment where only the best will do, Penny Mallory has perfected the art of Psychologically-Powered Performance to bring out the very best in us.

No secret sauce or overused buzzwords, for championship teams (including F1) to top organisations, from individuals and workshops to International audiences, her engagingly authentic but wildly entertaining vision of optimised performance and positive change sets her apart.

Penny’s expert understanding of how our thinking affects our behaviour is brought together in her Keynote ‘World Class Thinking, World Class Behaviour’. Penny makes it real, accessible, and inspires life-changing and sustainable results.

These aren’t hollow marketing words, her life attests to their human truth. As a child she saw alcoholism and mental illness destroy her family. Fleeing home at 14, homeless and fending for herself on the London streets, her life couldn’t have been more dangerous or bleak, yet an inner strength and self-belief enabled her to take control of her future. She made impossible possible and has since dedicated her life to helping others do the same.

It is these experiences that have made her keynotes acclaimed international favourites for many of the world’s most powerful and storied brands, including  Coca-Cola, Grand Vision, Waitrose, Tesco, Telefonica, Klesch, Sony, Volkswagen, HPI, Jaguar, Proctor & Gamble, Airbus and many more.

Her life is a continuing series of doing what conventional thinking says she simply can’t – from competing in three marathons on three consecutive days to hell runners and triathlons; finding the courage to enter the boxing ring twice and the physical resolve to conquer two of the world’s highest mountains. Little wonder that her interactive keynotes inspire taking action, and to believe you can because you can. With Penny in your corner, you can and will.

The author of ‘World Class Thinking, World Class Behaviour’ and ‘Take Control of Your Life’, Penny is a descendent of George Mallory, widely believed to be the first man to conquer Mt. Everest. If you’re ready to change, determined to move forward, committed to unleashing your best and realising all that you dream, Penny Mallory will partner in your success with coaching, keynotes and workshops igniting psychologically powered performance.

Penny was the first (and remains the only) woman in the World to compete in a World Rally Car (the Formula 1 of Rallying). With 12 years of Rally Driving behind her, and as a motoring expert, she has presented many high profile TV shows including the hugely successful Channel 4 show ‘Driven’, ‘World Rally Championship’, ‘The Used Car Roadshow’, ‘Accident Blackspots’, Discovery’s ‘Classic Car Club’, ‘GMTV’ and ‘The Road Show’ amongst many others.

Penny’s early years were devastated by family alcoholism and mental illness. By 14 she could bear no more and left home, never to return. She found herself in London alone, and homeless for over three years. As Penny’s life spiralled out of control, she realised that she alone could take control of her life. A chance event allowed her to realise a childhood dream of driving a Rally Car and she was hooked. She turned her life around, and against all the odds went on to become the first woman in the World to compete in a World Rally car. She made the impossible possible.

Penny’s Keynote is interactive, entertaining and thought provoking, but most importantly it compels people to take action immediately. She has an outstanding International reputation, and has worked with many blue chip clients including Coca-Cola, Grand Vision, Waitrose, Tesco, Telefonica, Klesch, Sony, Volkswagen, HPI, Jaguar, BMW, Honda, Metsec, Audi, Proctor & Gamble, Airbus, AutoGlass, P&O, Ford and many more.

Penny has completed 4 marathons (including 3 in 3 days), various hell runners and triathlons. She has entered the boxing ring for two fights and has also completed successful ascents of two of the World’s seven summits – the tough North face of Europe’s highest mountain, Mount Elbrus, and Mount Kilimanjaro, Tanzania.

Penny has published two books ‘World Class Thinking World Class Behaviour’ and ‘Take Control of your Life’.


World Class Thinking, World Class Behaviour

Unleashing the Psychology of Success

Maximised Reward Requires Managing Risk

Avoiding the Balanced Mediocrity Trap

Get Comfortable Being Uncomfortable

Marginal Change Powers Amazing Results

The Genesis of World Class Teams

Accelerate through Change to Victory

It’s Time to Put Self-Limitations Behind

Believe in Non-Stop Innovation

Penny Mallory


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.




“Absolutely fantastic session, truly inspirational with some great takeaways too. Thank you Penny”

Louise Robinson, Talent Performance Management Partner at Capital One


“A particularly good session Penny and most unexpectedly I had to dial into this in the hours after the sales kick off where I needed some Mental Toughness. Good luck in your row across the Atlantic!”

Ryan Lowe, Business Sales Manager at Virgin Media O2 Business 


“It was a pleasure to be in the room! Thank you Penny for a great session and for inspiring us to continue the conversation.”

Christina McCourt, Global Payer Capability at AstraZeneca 


“Penny on behalf of all of us at STA – ASVA & HUT Scotland, thank you so much for joining us, you were awesome. Off to have a cold shower now – when the going gets tough, the tough get going!”

Mark Crothall MBE, Chief Executive Officer at The Scottish Tourism Alliance


“Penny Mallory is a great professional with a great story. She takes her audience through her personal journey from a troubled childhood, leaving home and staying homeless hostels to the realisation that she had to take control of her life.  The desire to drive a rally car changed her life and turned her into a champion and successful TV personality. Her presentation is hugely inspiring and entertaining. Thanks Penny!”

Mike Firth,  Leeds Business Week, Regional International Business Conventions Ltd


“Penny has re-built my step daughter Gaby’s confidence and helped her believe in herself and her ability. The experience has had an enormous impact not only on her driving but on her overall self confidence”

Brian Ashton, Head Coach, England Rugby Team


“We booked Penny to do a motivational talk with a group of teenagers and she was incredible. She inspired them so much and made such an impact on them that we had no hesitation in immediately booking her again.”

Katie Frankland, University of Central Lancashire


“As a host Penny is truly professional with a relaxed, controlled approach. As an individual her achievements just amaze me.”

Katherine Aitken, Executive Director, Service Network North East


“You are great speaker and the feedback this morning has included “top speaker”, “a really interesting woman” and “she nailed it!” You certainly made me think of a few things I need to do both in terms of the inspection but also outside of the day job as well! You ended up speaking to over 250 people and you really made an impact.”

Allison Livingstone-Whitton, Information Officer Company Secretariat H & F Homes


“Thank you so much for compering – needless to tell you but you were excellent and your professionalism helped to bring our whole event together. Thank you to for doing such a great presenting job in our conference video”.

Richard Banks, MD, Whole Sale Banking, Alliance and Leicester PLC


“May I thank you sincerely for your fantastic input at our recent Motivational Conference You had the young people spellbound! You clearly are an example to all and a real inspirational. Your talk could not have been more perfect; it fitted ideally with our other inputs and our objectives”.

Ivan Pegg, Wakefield Central learning Community

“Penny, thank you so much, such an inspiring story and really simple actions to take to support our Mental Toughness.”

Sharon Cousins, Head of Implementation, Branch Banking at RBS, Natwest, Holts, Drummonds and Child & Con 


“What a star! Thank you for being such a fabulous after dinner speaker, you were a real hit”.

Yvonne Palmer Associates Ltd.


“Thank you for the marvellous speech you gave to Conference. I was most impressed.”

District Governor, Rotary Scotland


“I really enjoyed your motivational presentation, the content was terrific and of course, you have the advantage of being so glamorous!”

Effective Communication


“I have heard only high praise from all our members for your speech at our Annual Dinner – it struck chords with many in the room, in particular your drive to achieve your goals. We felt that you judged the audience extremely well and held them spell-bound”.

Social Secretary, ESBC Annual Dinner


“What can I say? Your work made the IVCA Millennium Awards the best I have ever seen.”

Chief Executive, IVCA


“You were just what we expected. Professional, charming, humorous and you did a great job at our Hawaiian sales conference.”

Nortel Networks


“Personal thanks from me and all the delegates at our Conference in Bournemouth.  Many claim it to have been the best this District has ever had, while others say you were the best speaker they have ever heard!”

Rotary Somerset, Dorset and Wiltshire


“We were really pleased with the motivational presentation given to our sales team; she was without doubt the best speaker we have had to date”.

Life Plus


“You were an inspiration to us all. We can’t thank you enough for the obvious trouble you took to research what we are doing and who we are about, everyone enjoyed your company immensely.”

The Calvert Trust, City Dinner


“Thank you for helping us launch our Digital Satellite services, your presenting was perfect for our prestigious event”.



“Penny was delightful to work with and did a great job of facilitating over our two day conference”. 

Life Insurance Association


“Now I know what ‘motivational’ speaker means – and you’re it! You really helped launch our environmentally friendly vehicles; we were most impressed with your enthusiasm”.

Head of Environment and Leisure, City of Westminster