Rik Vera

Rik Vera

Renowned Extreme Customer Centricity and Ecosystem Expert, Coach, Author and Advisor

why book rik?

  • Rik is on a mission to prepare companies for their “Day After Tomorrow,” focusing on digital innovation and staying ahead in a rapidly evolving business landscape
  • With over 25 years in C-level roles in sales, marketing, and general management at companies like Desso, Armstrong, and Domo Contract Flooring, Rik has a wealth of executive experience
  • Rik co-founded Nexxworks with Peter Hinssen and Steven Van Belleghem, aiming to help companies prepare for the challenges of the digital and connected world
Rik Vera


After spending over 25 years in C-level jobs in sales, marketing and general management at companies such as Desso, Armstrong and Domo Contract Flooring, Rik has always built his businesses on innovation, new business models, customer centricity and technology as a powerful enabler and now he uses that experience to inspire companies to develop their own strategy fit for a digital and connected world.

Rik started life as an inspirational keynote speaker in 2012 and since then he has given several hundreds of highly rated keynotes around the globe to international companies like Cisco, Volvo, Telia, MasterCard, Randstad, Tesla, Nestlé, IBM, Microsoft, Barco, DSM, Smurfit Kappa, Etex, EY, KPMG and Deloitte.

In 2015 he started nexxworks together with his business partners and friends Peter Hinssen and Steven Van Belleghem to work together in realising their mission: get companies ready for their Day After Tomorrow.

They spend many weeks per year in Silicon Valley, China, Berlin, Tel Aviv and other

Rik Vera

hot spots of digital innovation and are always eager to share what they have experienced and learned over there. Rik is active in several Advisory Boards and Boards of Directors. He is a frequent lecturer at London Business School, Neyenrode in Breukelen and TIAS in Tilburg.

Rik loves to combine his experience as a manager in international companies with his passion for the digital new normal in sectors such as retail, manufacturing, food and health, pharma, automotive, finance, HR, IT, logistics, sales and marketing.


Managers The Day After Tomorrow

Extreme Customer Centricity In A Networked World

Prepare For An Artificially Intelligent Future

The Algorithm Economy

How To Change Your Business Model For The Day After Tomorrow?

GRLPWR For The Day After Tomorrow

Rik Vera


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.




“Rik Vera delivered a high energy and entertaining keynote at our senior management forum in Tallinn. He managed to unnerve the group, showing what customer centricity really is about – in a way challenging the very essence of retail banking. He successfully created urgency for our management teams to act on the future, and at the same provided the tools to do it as well as the assurance that it is doable.”

Mikael Björknert, Head of Strategic Analysis and M&A, Swedbank

“Rik has been contributing for over 3 years as a keynote speaker on one of the long standing Executive Education programmes run by London Business School for Nestlé.  This is a flagship programme for the company, focussed on digital disruption and innovation. Rik has worked with over 10 Cohorts during this period, covering over 200 participants.”

Caroline Stearman, Programme Director, London Business School

“I know Rik for a while and I have seen him deeply inspiring audiences from as small as a living room to as large as an auditorium. Customer Experience is a shared passion and Rik constantly gets me out of my comfort zone by exploring yet another horizon. In this fast-evolving domain there is a constant pressure on how to avoid being yesterdays news. Yet, as we deal with humans, the emotional connection and the real contact can never be forgotten. Not for one second. In his keynotes, Rik voices like no other this vulnerable yet exciting balance. He is a true thought leader that thinks practical at the same time. That make his ideas accessible and engaging.”

Casper Overbeek, Director of Customer Experience, CitizenM