Stef Sword-Williams is the founder of F*ck Being Humble — the global movement and consultancy empowering people to celebrate their achievements and own their success stories. A TEDx speaker , Forbes 30 Under 30 honouree, and award-winning author, Stef is redefining how individuals and organisations talk about success, confidence, and self-worth in the modern workplace.
Her debut book, F*ck Being Humble: Why Self-Promotion Isn’t a Dirty Word , has inspired readers worldwide to embrace authenticity and ambition, selling over 10,000 copies and gaining international recognition. Her TEDx Talk on why the world needs to shed its humility has reached global audiences and solidified her as a thought leader in empowerment and career confidence.
Stef has delivered talks and workshops in over 50 countries, partnering with some of the world’s most influential brands, including Apple , Nike , Google , Microsoft , Unilever , Adidas , and the BBC . She has also worked with Netflix , Deloitte , Ralph Lauren , Revlon , and Wharton Business School , helping teams and leaders embrace confidence as a core professional skill.

Named one of the Top 50 Workplace Leaders in the UK and a LinkedIn “Future is Female ” award-winner, Stef’s work continues to inspire individuals and companies to build visibility, challenge imposter syndrome, and lead with self-assurance. She has been featured in Vogue , The Financial Times , BBC World News , and Forbes , and has amassed a digital community of more than 170,000 followers across platforms.
As a Fellow of the Royal Society of Arts , Stef actively supports community initiatives and champions greater inclusion, representation, and emotional intelligence in professional spaces. Her message is clear: confidence is not arrogance — it’s strategy .

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