Susan Hayes Culleton black and white headshot

Susan Hayes Culleton

‘The Positive Economist’ and Author of Five Books including The Savvy Woman’s Guide to Financial Freedom

why book susan?

  • Susan’s extensive experience with international clients enriches her role, infusing diverse ideas and opportunities into her work and discussions
  • Pioneering enhanced peer learning with Active Peers AI and educating teenagers through Savvy Teens, she demonstrates a commitment to progressive, impactful education
  • Her mantra is “practice what you preach – focus on what you can do – be practical and implementable”
Susan Hayes Culleton black and white headshot


Susan is Managing Director of the Hayes Culleton Group, with clients across Europe and the USA. She heads up businesses including Active Peers AI, which specialises in enhanced peer learning, and Savvy Teens, which offers educational programmes to teenagers. The Group also provides training and content development services niching in the financial markets, economics and entrepreneurship. Susan’s broad experience with clients and markets overseas means she brings diverse ideas and opportunities from around the world to the table.

Whatever her role–hybrid MC, keynote, facilitator–Susan is known for going the extra mile. A keen observer with a rare capacity to think on her feet, she seamlessly weaves together themes and conversations to create summaries and even poems that perfectly capture key moments and insights that captivate audiences.

Susan is a very experienced online, in-person and hybrid MC. She has hosted conferences that need to draw on deep expertise, needs a lot of logistical and energy management. requires tech savvy a well as simultaneous interaction between those who are in and who aren’t in the room at the same time.

Her professional credentials (CFA charterholder, five-times author, hybrid MC and YouTube show presenter), specialist knowledge and track record of experience make her a hugely popular speaker, widely regarded for the level of preparation she brings.

Susan Hayes Culleton black and white headshot

Taking a ‘grounded in experience’ approach, she has an impressive ability to contextualise and to deliver meaningful observations and practical analysis that inspire people to implement an ambitious, smart action plan.

Importantly, while her trademark is her positive approach, Susan insists she is no ‘Pollyana.’ Her key driver is her realism, and her mantra, always, is to:

• practice what you preach – she speaks only about what she knows works

• focus on what you can do – she will always find the opportunity

• be practical and implementable – she inspires audiences with tangible action


Digital Transformation – Why Is Most Of It Wasted?

According to Forbes, 84% of digital transformation projects fail due to a unidirectional approach to driving such projects and not focusing on all three levers of digital transformation. During this session, Susan Hayes Culleton, managing director of the Hayes Culleton Group will take you on a whistlestop tour of:
• the company’s digital transformation story
• the change management techniques that were needed to make it happen
• the practical ways to integrating “low code” automation into the culture has made a difference
• the models that can be used to reveal the concerns people have act as silent barriers
• three case studies of large organisations that implemented digital transformation successfully

Innovation – A Necessary Contradiction

According to McKinsey, 84% of executives say that innovation is important to their growth strategy while HBS Professor Clayton Christensen notes that 95% of all product innovations fail. So how can we navigate this tricky area? During this highly practical session, Susan Hayes Culleton will take you through:
• her experience of two successful Innovation Partnerships between the company and a university
• how room for failure needs to be a comfortable bedfellow with an environment primped for success
• how to navigate opposing stakeholders and their respective management
• how to learn the macro lessons from the most innovative nations in the world
• how to lever three tools to guide innovative thinking and accountability

Susan has spoken at hundreds of events, for clients including BEYOND, Sustain.Social, British Business Bank, TU Dublin, GMIT, IOD Northern Ireland EirGrid. Grant Thornton, PwC, South County San Diego, Money Show San Francisco, FinanceMalta, Madrid Excelente and so many more.

She is very open to discussing a specific angle for an event, but key topics include:

• Economics – specifically economic outlooks
• ESG (Environmental, Social, Governance)
• Personal finance and women
• Demonstrating tangible and intangible return on investment
• Generation Z
• Peer learning
• Exporting
• Building a global network

Susan Hayes Culleton


You may want to go deeper with your audience. Masterclasses can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.





“In my 8-year experience working in The Institute of Banking I have had the pleasure of hearing and working with many of the financial industry’s brightest minds. Susan ranks among the very best speakers I’ve ever encountered.
Her presentations are packed with illuminating anecdotes, telling statistics, surprising paradoxes and a refreshing dose of good humour. They are a testament to her Presentation skills.
Susan is energetic and captivates the audiences’ attention every time. She is a force of nature with an extraordinary interest in and knowledge of global politics and economics. It’s not surprising why she is involved in so many talk shows and debates with senior politicians. It is my pleasure to give Susan HayesCulleton my highest recommendation as a keynote speaker. Susan will deliver the latest, very accurate and valuable information and analysis in an inspiring and entertaining manner.”

Anna Kucieba MBA, Member Services Manager at The Institute of Banking

“Susan hosted two events for us this year and was the consummate professional in both. The title of host does not do Susan justice – her attention to detail, preparation and knowledge of relevant topics combined with her engaging and energetic manner allowed both events to flow seamlessly.
She has an amazing ability to digest information and then reframe it back to the audience, which ensures all in attendance leave with the key themes and discussion points firmly in their minds. If you are lucky enough you may get a wonderful poem summarizing the whole day in a fun and captivating manner. Aside from this, Susan’s ability to multi-task was brilliant, she communicated discreetly with staff while still running the show effortlessly and to an incredibly high standard. I cannot recommend Susan highly enough.”

Valerie Hedin, Head of Communications, EirGrid.