Tim Harford, OBE

Tim Harford, OBE

Renowned Behavioural Economist, Acclaimed Columnist for the Financial Times, Bestselling Author & BBC Broadcaster
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Tim Harford, OBE

Renowned Behavioural Economist, Acclaimed Columnist for the Financial Times, Bestselling Author & BBC Broadcaster

Why book Tim Harford, OBE?

  • Tim Harford is a two-time winner of the Bastiat Prize for economic journalism and honorary fellow of the Royal Statistical Society
  • Tim hosts More or Less on BBC Radio 4, explaining complex statistics and debunking misleading data in politics, media, and business
  • Described as “ Britain’s Malcolm Gladwell ,” Tim combines storytelling and humour to explore economics, risk, and human error

Biography

Tim Harford is a celebrated behavioural economist, acclaimed Financial Times columnist, data and statistics investigator, bestselling author, and BBC broadcaster. Often referred to as “Britain’s Malcolm Gladwell,” he has been praised by Gladwell himself as “a genius at telling stories that illuminate our world” and recognized by the New Statesman as “perhaps the best popular economics writer in the world.” Tim masterfully combines storytelling, humour, and sharp insights on risk, economics, and statistics.

Tim hosts the popular Radio 4 show and podcast More or Less, where he explores the truth behind misleading statistics and figures used in the news, politics, business, and social media. His other notable shows include ‘How To Vaccinate The World’ (produced during the Covid-19 pandemic), ‘Fifty Things That Made The Modern Economy’ (which inspired two books), and ‘Cautionary Tales’, where he narrates stories of human error and its lessons, with guests like Russell Tovey and Alan Cumming.

Despite a serious background as an economist, with experience at Oxford, Shell, and the World Bank, Tim’s FT columns offer witty yet insightful takes on the economics of everyday life. His debut book, ‘The Undercover Economist’, sold nearly two million copies and was compared to Freakonomics for its engaging exploration of topics ranging from coffee shops to organised crime and development aid. Since then, Tim has cemented his status as one of the most accessible and influential writers on economics.

His other acclaimed books include ‘The Logic of Life, examining the rationality of human decision-making’; ‘Adapt: Why Success Always Starts With Failure, highlighting the role of failure in overcoming challenges’; ‘Messy: How to Be Creative and Resilient in a Tidy-Minded World, challenging conventional ideas of tidiness in fostering creativity’; and ‘How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers,’ a guide to critically understanding the numbers that surround us.

Tim’s work spans a broad range of themes, from learning from mistakes and handling uncertainty to forecasting and innovation. Drawing examples from fields as varied as the military, game shows, aviation, and ballet, he challenges conventional wisdom and statistical norms. With his accessible style, Tim offers thought-provoking insights that resonate with both individuals and organisations. He is a member of Nuffield College, Oxford, and the only journalist to hold honorary fellowship in the Royal Statistical Society. A two-time recipient of the Bastiat Prize for economic journalism, Tim has also been named Science and Data Commentator of the Year and Economics Commentator of the Year, along with winning prestigious awards like the Society for Business Economists writing prize and the Royal Statistical Society prize for journalism.

Topics

How to See into the Future

Two of the greatest economists in history failed to see the Wall Street Crash coming – yet one died a millionaire while the other died poor and alone. Tim explores the latest thinking on how to forecast, and what to do when your forecasts don’t work out.

Adapting

The Art of Adapting

“If at first you don’t succeed, try again.” We’re so often told to learn from our mistakes that it’s become a cliché. But why is it so hard – and how can we do a better job? With stories and ideas from psychology and behavioural economics – as well as aviation, ballet and a TV game show – Tim describes the art of good mistakes.

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    Tim Harford black and white headshot

    Tim Harford, OBE

    Renowned Behavioural Economist, Acclaimed Columnist for the Financial Times, Bestselling Author & BBC Broadcaster

    why book tim?

    • Tim Harford is a two-time winner of the Bastiat Prize for economic journalism and honorary fellow of the Royal Statistical Society
    • Tim hosts More or Less on BBC Radio 4, explaining complex statistics and debunking misleading data in politics, media, and business
    • Described as “Britain’s Malcolm Gladwell,” Tim combines storytelling and humour to explore economics, risk, and human error
    Time Harford speaking on stage black and white

    Biography

    Tim Harford is a celebrated behavioural economist, acclaimed Financial Times columnist, data and statistics investigator, bestselling author, and BBC broadcaster. Often referred to as “Britain’s Malcolm Gladwell,” he has been praised by Gladwell himself as “a genius at telling stories that illuminate our world” and recognized by the New Statesman as “perhaps the best popular economics writer in the world.” Tim masterfully combines storytelling, humour, and sharp insights on risk, economics, and statistics.

    Tim hosts the popular Radio 4 show and podcast More or Less, where he explores the truth behind misleading statistics and figures used in the news, politics, business, and social media. His other notable shows include ‘How To Vaccinate The World’ (produced during the Covid-19 pandemic), ‘Fifty Things That Made The Modern Economy’ (which inspired two books), and ‘Cautionary Tales’, where he narrates stories of human error and its lessons, with guests like Russell Tovey and Alan Cumming.

    Despite a serious background as an economist, with experience at Oxford, Shell, and the World Bank, Tim’s FT columns offer witty yet insightful takes on the economics of everyday life. His debut book, ‘The Undercover Economist’, sold nearly two million copies and was compared to Freakonomics for its engaging exploration of topics ranging from coffee shops to organised crime and development aid. Since then, Tim has cemented his status as one of the most accessible and influential writers on economics.

    His other acclaimed books include ‘The Logic of Life, examining the rationality of human decision-making’; ‘Adapt: Why Success Always Starts With Failure, highlighting the role of failure in overcoming challenges’; ‘Messy: How to Be Creative and Resilient in a Tidy-Minded World, challenging conventional ideas of tidiness in fostering creativity’; and ‘How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers,’ a guide to critically understanding the numbers that surround us.

    Time Harford speaking on stage black and white

    Tim’s work spans a broad range of themes, from learning from mistakes and handling uncertainty to forecasting and innovation. Drawing examples from fields as varied as the military, game shows, aviation, and ballet, he challenges conventional wisdom and statistical norms. With his accessible style, Tim offers thought-provoking insights that resonate with both individuals and organisations. He is a member of Nuffield College, Oxford, and the only journalist to hold honorary fellowship in the Royal Statistical Society. A two-time recipient of the Bastiat Prize for economic journalism, Tim has also been named Science and Data Commentator of the Year and Economics Commentator of the Year, along with winning prestigious awards like the Society for Business Economists writing prize and the Royal Statistical Society prize for journalism.

    Topics

    Forecasting

    How to See into the Future

    Two of the greatest economists in history failed to see the Wall Street Crash coming – yet one died a millionaire while the other died poor and alone. Tim explores the latest thinking on how to forecast, and what to do when your forecasts don’t work out.

    Adapting

    The Art of Adapting

    “If at first you don’t succeed, try again.” We’re so often told to learn from our mistakes that it’s become a cliché. But why is it so hard – and how can we do a better job? With stories and ideas from psychology and behavioural economics – as well as aviation, ballet and a TV game show – Tim describes the art of good mistakes.

    Collaboration

    Why Collaboration Is Messy

    There are few more important questions that what it takes to make a team work together to solve problems. Tim Harford argues that there’s a reason we find this hard: the most effective teams are often the teams with high levels of social friction. Drawing a vast range of surprising research and his usual compelling stories, Tim leads us on a quest to find out how even a team can overcome the most dramatic internal tensions to triumph.

    Making Sense of Data

    Start a Revolution with a Pie Chart

    Data visualisation is all the rage, but how does it lead us astray, and when does it achieve real change? Ranging over two centuries of graphical highs and lows, Tim provides a visually striking statistical survival guide.

    Argue with an Algorithm

    When Tim explained some of the fallacies behind the big data boom in the Financial Times, it was the newspaper’s most-read article of the year. Tim argues that big data will only fulfil its potential if we can avoid some very old statistical traps.

    How To Make The World Add Up

    Drawing on his number one business bestseller, Tim argues that statistics are a powerful tool, and that most of us should have more confidence that we can make sense of the numbers. He offers simple rules for thinking clearly about data and the world.

    Don’t Fool Yourself

    Wishful thinking is everywhere in business, politics, and life. If we want to stop fooling ourselves, we need to understand. Tim presents an astonishing story of forgery, coupled with the latest research on wishful thinking.

    Innovation, Creativity & Technology

    How Frustration Makes Us Creative

    Tim’s most popular TED talk is about creativity – and about the unexpected benefits of obstacles, interruptions and distractions. With examples from cognitive psychology, complexity science – and of course rock and roll – Tim delivers a powerful and inspirational talk.

    Ideas that Matter

    We talk a lot about innovation – but what do we really mean? Tim believes we’ve become fixated on a narrow idea of innovation. Ranging across high performance cycling, genetic engineering and military innovation, this is one of Tim’s most popular talks.

    Why Organisations Waste Good Ideas

    Blitzkrieg was invented not by the German army, but by the British. Kodak patented the digital camera. The oil companies were ahead of the curve on solar power. Why do companies turn opportunities into liabilities when faced with disruptive technological change? Tim explores the challenges of innovating in the face of new technology.

    What We Get Wrong About Technology

    It’s not about the printing press – it’s about the paper. We’ve always been dazzled by the latest technological miracle, but Tim argues that we keep making two simple mistakes when we think about how new inventions really transform the world around us. With examples ranging from artificial intelligence and the Gutenberg press to toilet paper and Ikea flat-packs, Harford argues that the most radical changes, good and bad, happen not when we shape new inventions but when new inventions start to shape us.

    Why Slow-Motion Multitasking Works

    “To do two things at once is to do neither.” That’s what we’re told, anyway. But nobody seems to have told Albert Einstein, who produced four earth-shaking scientific ideas almost simultaneously in 1905. Tim Harford argues that we’re thinking about multitasking all wrong – as a way to hurry up. If instead we do our multitasking in slow motion, we have a recipe for creative breakthroughs.

    The Pandemic – Lessons & Prospects

    How To Vaccinate The World

    Tim has been at the heart of the BBC and FT coverage of the pandemic and has interviewed guests such as Bill Gates, Anthony Fauci and Nobel-laureate Michael Kremer. He is well placed to reflect on current affairs through the lens of the pandemic.

    What Disasters Teach Us

    Tim has written extensively on the psychological and organisational responses to crisis – why we struggle to prepare, how we can adapt and find opportunity in crisis, and why we are surprisingly resilient and altruistic in a crisis.

    Tim Harford, OBE

    Resources

    Podcasts

    Books

    Tim Harford bookcover - messy
    Tim Harford bookcover - how to make the world add up
    Tim Harford bookcover - the logic of life

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